Our first successful cannabis operation, Humble Root is more than a cannabis brand; we’re a social equity movement. Our mission is simple but powerful: provide convenient access to affordable, quality cannabis that supports and uplifts our communities. We envision a world where cannabis isn’t just accepted but embraced for its potential to inspire positive change. That’s why we operate with integrity, compassion, and courage, empowering our customers through education, trust, and exceptional value.

Humble Root stands as a testament to the power of equity and diversity in the cannabis industry. We are a 100% equity-owned company, proudly founded by a team of Hispanic, Asian, and Pacific Islander entrepreneurs. Our roots run deep, tracing back to our legacy as a Prop 215 medical cannabis brand. With no outside investors, we have maintained full control of our vision and direction, ensuring that our values remain at the core of everything we do.